POKÉMON HORIZONS LAUNCH
To launch Pokémon Horizons, we were invited to bring the franchise's next era to life on Europe’s largest screen - Piccadilly Lights. Working closely with The Pokémon Company, we created an anamorphic 3D animation where the show’s iconic airship bursts out of the screen and lands dramatically in a hangar bay, delivering a bold sense of scale and cinematic excitement. We supported this animation with a custom trailer cut for the screen and a full set of surrounding digital out-of-home assets across central London.
Alongside the Piccadilly activation, we launched Horizons across multiple territories in Europe. We handled trailers, AV content, and wide-reaching OOH and DOOH placements - from billboards and bus shelters to T-sides and full bus wraps. In Germany, we took over Berlin’s Mercedes Platz with a fully immersive digital campaign that transformed the space into a giant Pokémon experience, maximising visibility across one of Europe’s busiest public arenas. We then adapted the creative for the US launch, working closely with regional teams and broadcasters to ensure consistent impact. In the UK, the campaign rolled out in partnership with the BBC, while the US launch saw the series debut on Netflix - with tailored assets delivered across platforms to support a truly global rollout.
POKÉMON Social CampAIGN
The Pokémon Company briefed us to create a series of standout social-first videos for the Pokémon Trading Card Game. We developed a playful and visually immersive concept: bringing the world of each card to life. Each video began with a card held to camera, before transitioning seamlessly into a full-scale, physical set built to match the card’s artwork. Pokémon costume characters then entered the scene and interacted with the environment, creating fun, shareable moments for fans. To deepen engagement, we also created behind-the-scenes videos for each film, showcasing the craft and creativity behind the builds. All content was localised for UKFIGS territories, helping the campaign reach a broad international audience - and generating over 3 million views across social platforms.
POKÉMON
CG ANIMATED Social CONTENT
We partnered with The Pokémon Company to create a series of fully CG-animated videos that brought Pokémon TCG cards to life in a bold, cinematic way. From initial concept through to final animation, we crafted dynamic, social-first sequences designed to spotlight individual cards and characters in playful, visually rich environments. All assets were fully localised for UKFIGS markets, and we worked closely with Pokémon throughout to ensure seamless approvals. The campaign racked up millions of views across TikTok and Instagram, expanding the reach and energy of the TCG to new audiences online.
