DESCENDANTS 3

Disney

Blacklist Creative was brought on to create a series of Behind The Scenes short films to launch across Disney's digital platforms in the lead-up to the premiere of the Descendants 3 movie.

The nine 5 minutes films which were all filmed on set in Toronto (and edited to be viewed on mobile) take you behind the scenes to meet your favourite characters and discover the magical world behind the making of the film and the songs.

 

With millions of views across IGTV, YouTube and Facebook, this series is the most successful social campaign that Disney US has ever launched.

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