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Descendants 3: Behind The Scenes Campaign

 

ABC/Disney USA

We were commissioned to produce a series of 9 BTS films for the launch of the movie Descendants 3. Filmed on location in Vancouver, each film had a specific theme, which took the audience on a journey through the making of the franchise. This is Disney Channel’s most successful digital campaign to date, contributing to huge ratings for the actual movie premiere. The films had over 60Million views across social media.

Deliverables: 9x IGTV, 9x YT films (3 to 4 mins)

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