We rebranded Super! TV, Italy's number one free-to-air television channel. The Super! brand was refreshed from the ground up, with a new look and feel that incorporates superhero textures, social media stickers, hand-rendered typography, and the fluent integration of cel animation to bring the brand identity to life. It’s packed full of new sound design, playful idents and a music score that strikes a balance between playful and contemporary. After the rebrand we have continued to support the channel for the past four years, with a designated internal Italian team, for all their marketing collateral, on air promotions and brand guardianship.