PELOTON

Blacklist Creative

Peloton’s rapid expansion into EMEA meant they needed what was effectively an in-house production dept to deliver new subscriber content every week, so Blacklist worked in partnership to to recruit and train a brand new team, build a studio and gallery with live stream capabilities, and be ready to deliver 20 hours of content a week, with a view to that team eventually migrating over to become an in-house facility.

 

It was vital to this client that their members at home wouldn’t notice any difference in style or quality between the original US content and this new EMEA material so we worked closely with the US creative team to match existing materials, working to strict brand guidelines, delivering a seamless experience for client and audience alike.

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