ADULT SWIM: THREE YEARS, 420M VIEWS AND COUNTING
- Aug 21
- 2 min read
Updated: 3 days ago
We've been Adult Swim's long-term social content partner across EMEA for three years now, running their regional platforms with the kind of fandom you can't fake. Original shoots, custom graphics and animation, reactive memes, clip compilations, exclusive series drops, we make it all, over 6,000 assets a year, tuned to local markets without losing that offbeat Adult Swim edge.
In 2025 alone, the channels racked up 420 million views across all platforms, with views per video up 67% year on year overall and 91% up across social. We've added over 650,000 followers this year, and grown the YouTube audience by more than 700,000 subscribers since taking over.
Three years in, Adult Swim's EMEA channels have never moved faster.
Adult Swim has always had a cult following, the kind of audience that doesn't just watch, it lurks in the comments, clips its favourite moments and turns them into memes within the hour. Keeping up with that energy, across every regional platform in EMEA, takes more than a content calendar. It takes a team that gets the joke.
That's where we come in. For the past three years, we've been Adult Swim's dedicated social content partner across the region, managing and creating everything that goes out across their regional platforms. Our remit covers the full spectrum: original shoot content, custom graphic and animated pieces, reactive memes, clip compilations, brand reels, interactive posts and exclusive series drops. We deliver over 6,000 assets a year, each one tailored to local markets while staying true to Adult Swim's offbeat tone and cult appeal.
What makes the partnership work is that our team isn't just servicing the brand, we're fans of it. We operate as an extension of the in-house team, moving fast, reacting to culture in real time and treating every drop with the same care Adult Swim's audience expects. That collaborative, fast-moving approach is what's driven the channel growth.
And the numbers back it up. Impressions per post typically land between 7,000 and 500,000, depending on the platform and format, a range that reflects just how varied and reactive this content mix has to be.
2025 was the strongest year yet. Across all platforms, the channels pulled in 420 million views, with views per video up 67% year on year overall and up 91% across social platforms including Facebook, Instagram and TikTok. Over 650,000 new followers joined across the year, adding to an audience that keeps growing because the content keeps earning its place in their feed.
Three years into the partnership, the formula hasn't changed: stay close to the culture, stay quick, and never lose the humour that made Adult Swim a cult favourite in the first place. Judging by where the numbers are heading, that formula still has plenty of room to run.
