BLACKLIST's ‘Andor’ Campaign Wins Global Gold After Double Regional Wins at Global Entertainment Awards
- 3 days ago
- 2 min read
The wins recognise two digital out-of-home projects created with Disney for ‘Tron: Ares’ and ‘Star Wars: Andor’
Creative studio BLACKLIST has picked up two Regional Gold awards at this year’s Global Entertainment Awards, with its campaign for ‘Star Wars: Andor’ going on to secure the programme’s Global Gold, one of the top honours in entertainment marketing.
The wins recognise two digital out-of-home projects created with Disney for ‘Tron: Ares’ and ‘Star Wars: Andor’, both designed to turn some of London’s most prominent digital screens into extensions of the worlds audiences see on screen.
For ‘Tron: Ares’, BLACKLIST transformed the iconic Piccadilly Circus display into a portal into the film’s futuristic universe. Drawing on the franchise’s unmistakable visual language of neon light trails and digital architecture, the team didn’t just use the screen, they reimagined the entire advertising environment around it.
Working with the screen operators and partner brands, BLACKLIST secured permission to temporarily “Tronify” neighbouring brand ads, applying the film’s signature visual treatment to existing placements from brands such as Samsung and Ducati. The result was a coordinated moment where the entire screen appeared to slip into the world of ‘Tron’, turning one of London’s busiest intersections into a living piece of the Grid.
The campaign formed part of a wider immersive activation around the film’s release, inviting audiences to physically step into the digital frontier of ‘Tron’ through installations and experiential moments in central London.
The approach for ‘Star Wars: Andor’ Season 2 took a different direction. Installed on the vast immersive screens at Outernet London, the campaign used anamorphic content and 3D illusion techniques to create the impression that elements of the show were breaking through the screen itself. Ships, environments and atmospheric effects extended beyond the frame, pulling audiences into the tense and grounded world that defines the series.
Both projects reflect a wider shift in entertainment marketing, where major digital environments are increasingly treated as more than just media placements, they have become stages for storytelling.
“Our goal is always to create moments that feel like part of the world audiences already love, rather than something separate from it,” said Mathias Upton-Hansen, co-founder of BLACKLIST.
The Global Entertainment Awards recognise the marketing campaigns behind film, television, streaming and gaming releases around the world. With Regional Wins for both projects and a Global Gold for ‘Andor’, the recognition places BLACKLIST’s work among the most celebrated entertainment campaigns of the year.
