Paramount+ AND BLACKLIST turn Tower Bridge into a giant projection TO launch Dutton Ranch!
- May 27
- 1 min read
To mark the launch of Dutton Ranch, we partnered with Paramount+ to take over Tower Bridge with a large-scale projection inspired by the world of the show.
Using Hologauze technology, the installation lit up the space between the bridge’s north and south towers, bringing the rugged Montana-Texas feel of the franchise into the centre of London.
The campaign also tied in with a London promo tour and immersive fan screenings, with parts of the city transformed into smoky, cowboy-style saloons.
