UEFA & Premier League Multi-Market Campaign
We partnered with Prime Video to deliver a major multi-market campaign celebrating its UEFA and Premier League coverage. Spanning five territories, we produced hundreds of bespoke assets rolled out across thousands of placements - from billboards, bus T-sides, and bus shelters to a suite of digital out-of-home formats. A standout moment was our animated DOOH takeover at Euston Station, where we brought the campaign to life at massive scale. We also conceived and directed a clever interactive concept featuring football talent passing a Prime Video box between screens. These custom shoots allowed us to choreograph content for transport hubs with adjacent DOOH placements, creating the illusion of players throwing and catching the box from one screen to the next, delivering both technical precision and a sense of playful fan engagement across key city locations.
The Grand Tour: A Scandi Flick Travelling Ice Crash Installation
To launch The Grand Tour: A Scandi Flick, we brought one of the series’ most unforgettable moments to life - the car crash through ice. Over three weeks, we designed and built two custom installations featuring a real car staged as if it had crashed through a frozen lake, complete with cracked ice effects, submerged detailing and flashing lights. The activations toured five major cities, drawing massive crowds and creating shareable moments on the ground and online. With nearly 5 million impressions across the campaign, the installation turned a key scene from the show into an unmissable real-world stunt - combining fandom, photo ops, and spectacle in equal measure.
Last One Laughing Netherlands Launch Campaign
We delivered the full 360° campaign for Last One Laughing Netherlands, Prime Video’s breakout comedy series - spanning AV, social, out-of-home, and digital out-of-home. Across the Netherlands, we brought the show’s bold, irreverent tone into the real world, skinning trams, shopping malls, buses, billboards, and shelters with eye-catching creative. A major highlight was the construction of a giant neon Last One Laughing sign on top of a pile of televisions inside a high-footfall Amsterdam mall, creating an unmissable centrepiece. From snappy social cutdowns to large-scale brand moments, we made sure the campaign was as loud and playful as the series itself.
SMILE
Campaign
The brief was to create a branded campaign with broad audience appeal that would highlight Prime Video's volume, breadth and quality of the content available. The idea was to give meaning to the smile by building a strong, emotionally-led response to the tagline “Every Smile Tells a Story”, bringing to life the knowing smile of the antagonist in a variety of cinematic stories and placing the viewer right in the middle of the action, where “It Feels Good to be Bad”. The campaign launched in the Nordics with creative work tailored to local cultural sensitivities, before expanding to the Netherlands and the UK, and becoming part of EU6 – an organisation localising campaigns across all EU markets. We also created all digital assets for Prime Video’s Instagram channels in Scandinavia, Portugal, Turkey and Poland. Evolving from the “Every Smile Tells a Story” brand promise, our Nordic-tailored creative has grown in influence, carrying the story into other territories through more than 60 multi-channel campaigns across digital, out-of-home, experiential and full content localisation.
