BACK

We create 360 campaigns for multiple markets for Amazon Prime Video, including launches such as The Grand Tour and Last One Laughing - a global Amazon Original comedy format.

In our approach, we used umbrella master branding to ensure the show stayed visually recognisable in all countries, but created campaigns tailored to each market.

With local teams at the helm, we make sure each creative is highly culturally relevant. Each campaign covers all media channels, from bespoke billboards and social videos to experiential installations.

In the last 4 years we have successfully delivered over 25,000 assets.

BLACKLIST CREATIVE: PRIME VIDEO

Evolving from the 'Every Smile Tells a Story' brand promise, Blacklist’s specific creative tailored to the Nordic market, has grown in influence to tell the new story across other territories through over 60 multichannel campaigns made up of digital, OOO, experiential and all localisation of content.

EVERY SMILE TELLS A STORY

Inspired by the core pillars of the episode. We created an irreverent campaign rich with humour and drama including a station takeover in Stockholm, a promotional wrap of a series of tower blocks on the approach to the Netherlands Grand Prix circuit.

And to drive curiosity we built a 10m high installation that featured a car crashing through frozen lake ice. Using the car from the episode and basing the installation around that scene.

THE GRAND TOUR

When Amazon bought MGM studios, they acquired the broadcast rights to the back catalogue of all 26 Bond films. We were asked to build a campaign to promote and publicise the availability of these movies to the Prime Audience.

As this inventory was only available to view for a limited time, we found a way to drive an appointment to view by telling a classic bond chase story, that continuously thread through alternative scenes in several movies of the franchise to tease all the excitement and big thrills that a Bond movie has to offer in an urgent non-stop narrative.

The Bond chase campaign raced through a promotional broadcast toolkit including a trailers and teaser, DOOH, OOH print, social amplification and an experiential idea that would project a sequenced boat chase along the canals of Amsterdam.

SUMMER OF BOND

LOL, a Prime Video comedy original was launched in the Netherlands this year. It was already a big success in other territories, so expectations were high and our purpose was to create a promotional program that would stimulate maximum interest in the format, hero the stella cast and ensure brand linkage.

We built a complete mall take over activating the first experiential for PV in Netherlands – central to this was a tower constructed of vintage TVs in line with the brand key art, that showed off the talent, trailer and show branding. We wrapped trams in both Amsterdam and Rotterdam and created digital content that went viral which led to new requests and super tight turnarounds.