SkyShowtime Full Brand Repositioning
We partnered with SkyShowtime to deliver a complete brand transformation - evolving the platform’s identity from the ground up. This rebrand spanned every touchpoint: from the development of a new logo, colour palette, typography system, and motion language, to tone of voice, graphic devices, iconography, and a refreshed identity. We built out comprehensive brand guidelines and toolkits designed for consistent use across global markets. Beyond the brand identity itself, we oversaw the rollout across every marketing channel - from AV and trailers, to social templates, OOH and DOOH formats, print materials, CRM, affiliate toolkits, broadcaster decks, and more... giving SkyShowtime a bold, unified presence across all platforms.
Rebrand PRICE Campaign
HALF PRICE Off For Life
With the new brand live, we immediately launched its first major pan-European campaign: 50% Off For Life. We developed and delivered over 2,800 bespoke assets across 11 markets, covering TV, digital, out-of-home, social media, retail, CRM, and broadcaster partnerships. Every asset was built to flex across territories while maintaining a clear, premium voice. The campaign helped deliver huge results - driving over half a million new sign-ups within the first seven weeks alone, and setting the tone for SkyShowtime’s new era of growth.
Star Trek:
Strange New Worlds Comic Con Activation & Premiere
To launch Star Trek: Strange New Worlds on SkyShowtime, we created a fully immersive fan experience at Comic Con Netherlands. We built a mini Star Trek museum showcasing original props and costumes from the series, giving fans a rare chance to step into the world of the show. The activation also featured live talent interviews, photo moments, and themed goodie bags to drive deeper fan connection. In parallel, we hosted a red carpet premiere event - complete with cast, press, and influencers.
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SkyShowtime: Multi-Series Brand Activations
Our ongoing partnership with SkyShowtime has seen us deliver a range of bold, attention-grabbing activations across some of their biggest titles. From an immersive DOOH takeover for Poker Face, to a towering travelling T-Rex for Jurassic World, a chaotic pile of Minions in a mall, and even a Master Chief sculpt with projections mapped on him - we’ve helped bring the platform’s biggest characters and stories into the real world. Each activation was designed to be instantly shareable, unforgettable, and perfectly tuned to the tone of each franchise.
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