Our client SkyShowtime has brought together Universal Pictures, DreamWorks, Sky Studios, Peacock, SHOWTIME, Paramount+, Paramount Pictures and Nickelodeon into a new streaming service across Europe. Our purpose is to drive both awareness and engagement with key titles to encourage new subscribers to platform, and to importantly retain existing subs through an evolved content offering across 22 markets.
BLACKLIST CREATIVE: SKYSHOWTIME
Our initial statement of work through an ongoing campaign was to bring to life the Sky Showtime Launch Campaign across all regions in the space of 5 months. Throughout this period, we delivered over 1000 proprietary localised assets, including multiple station dominations and scaled anamorphic screens.
The post-launch subscription numbers greatly outperformed the forecasts and following the success of the campaign we have continue to work on tentpole campaigns and the promotion of local original series including a branded Star Trek: Strange New Worlds experience at Comic Con in Amsterdam.