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The Life Trail is a Videoland series in which people attempt to overcome difficult personal issues by embarking on an adventurous journey across the Swiss Alps.


To celebrate its launch, we created an experiential installation at Westfield Mall of The Netherlands in Leidschendam.


Visitors were invited to share their own struggles on a beautifully crafted wooden installation, shaped like the mountains crossed in the series.


The event saw huge levels of engagement and was also attended by the show’s celebrity hosts, Walid Benmbarek and Nasrdin Dchar.


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