Winner of a Shorty Award for its impact and creativity, Climate Champions is a multiplatform educational campaign aimed at empowering kids aged 6–12 to take meaningful climate action. Developed in response to research showing 91% of kids were concerned about climate change, the campaign combined beloved Cartoon Network characters with interactive content, daily challenges, and games - spanning a digital hub, mobile app, Kinzoo Messenger, and even a dedicated Roblox experience. With support from key partners like WWF and Wastebuster, the campaign reached millions globally and encouraged over 3.2 million challenges completed by kids, with tasks ranging from reducing water waste to upcycling household items. The initiative’s child-led design and cross-platform rollout helped turn climate anxiety into positive action.

 

Following its success, we expanded the campaign with new content formats - including a bespoke animation using classic Cartoon Network characters to explain the dangers of electronic waste and promote smarter recycling. This follow-up built on the original campaign’s momentum, turning complex environmental issues into fun, age-appropriate storytelling. With more collaborations and in-school activations underway, Climate Champions continues to grow as a leading example of purpose-led content that empowers the next generation to protect their planet.