top of page

Immersive Trek: Bringing Star Trek to Life at Comic Con for SkyShowtime

  • Writer: Dom Ho
    Dom Ho
  • Jul 23
  • 3 min read

Updated: Aug 7

"It wasn’t just a booth. It was the bridge of the Enterprise, right in the heart of Utrecht."
ree

Blacklist Creative partnered with SkyShowtime to deliver an unforgettable brand activation at Heroes Dutch Comic Con, turning the launch of Star Trek: Strange New Worlds Season 2 into a living, breathing fan experience. Designed to immerse visitors in the world of the series, our work married fan service, premium production, and social-first design thinking to leave a lasting impression on everyone who stepped into the Star Trek universe.


The Mission

SkyShowtime needed more than visibility. They needed impact. The goal? Create a high-engagement activation for Star Trek: Strange New Worlds Season 2 that would:

  • Generate buzz with fans and media

  • Reinforce SkyShowtime’s identity as the home of major IPs and science fiction

  • Integrate a high-profile cast appearance and red carpet premiere

  • Drive trial subscriptions with a giveaway of 20,000 free subscription codes

  • Deliver a fan-first experience that sparked genuine excitement


ree

Strategic Approach

Our guiding principle was immersion. This wasn’t a booth. It was a mission-ready exhibition zone. We transformed a section of the Utrecht Jaarbeurs into a labyrinthine Starfleet outpost that pulled fans directly into Strange New Worlds and celebrated the wider Star Trek universe.

Our creative strategy focused on:

  • Total immersion through space planning, visual design, and audio

  • Authenticity via collaboration with the official Star Trek archive

  • Social magnetism: everything was made to be photographed and shared

  • Franchise heritage: Positioning SkyShowtime as the home of sci-fi





The Build: A Multi-Sensory Experience

The result was a museum-style walk-through activation that was as exclusive as it was immersive.

  • We were granted access to the official Star Trek archive in the U.S. and selected authentic costumes from Season 1 to display in Utrecht.

  • The installation featured never-before-seen concept art from Strange New Worlds on the walls, alongside legacy key art from earlier Star Trek series.

  • The layout was maze-like, designed with enclosed walls to create a cinematic, atmospheric journey.

  • A bespoke ambient soundscape ran through the entire experience.

  • The journey culminated in a green screen photo opportunity with selectable concept art backgrounds.

  • Branded merch giveaways included signed posters, water bottles, tote bags, and stickers.

  • A targeted campaign distributed 20,000 SkyShowtime free trial codes.


“We didn’t just reference the franchise. We brought pieces of it across the Atlantic.”

Fan Reaction & Star Power

The activation climaxed with a headline-making moment: Strange New Worlds stars Anson Mount and Rebecca Romijn surprised fans at the installation before attending a SkyShowtime red carpet premiere.

“The cast. The fans. The energy. It was electric and exactly what the franchise deserves.”

Lines snaked around the venue. Content flooded social feeds. And the booth became the must-see event of the weekend.



Results That Matter

  • Massive footfall and dwell time: Thousands of fans entered the maze, with many returning for another pass

  • Social media engagement surged, driven by the photo op and celebrity drop-in

  • 20,000 trial codes distributed, offering a direct path from engagement to subscription


ree

What’s Next?

SkyShowtime’s Star Trek activation showed what’s possible when IP, experience, and creative strategy align. We’re now working with other entertainment partners to apply this same level of detail and engagement to new franchises and fan experiences.



Want to build a universe your audience can step into?

Let’s talk. Whether it’s a convention, launch, or hybrid event, Blacklist brings stories to life in ways people don’t forget.



bottom of page